Google Ads agency in Brussels · Search, Performance Max & Shopping
Less bounce.
More conversions.
Every click is paid for. It may as well pay off. At Clyde and Bonnie, we build, run and optimize your Google Ads campaigns to catch the searches that can turn into leads or sales.
Google Ads agency · SEA, paid search
We do not buy clicks.
We catch intent.
When a prospect searches for a solution on Google, they are stating an intent. Paid search lets you appear at exactly that moment. You still have to buy the right searches, send people to the right page and measure what they do next.
A Google Ads account can spend easily without producing more requests or sales. Keywords that are too broad, automation fed with poor data, an incomplete Shopping feed, an unconvincing landing page or imprecise tracking are each enough to scatter the budget.
So we do not start by raising bids or launching a new campaign type. We look at the queries, the margins, the value of a conversion, the quality of the leads, the journey after the click and the data available.
The diagnosis decides what comes next: invest more where it pays, fix what holds the campaigns back and stop what no longer deserves your budget.
Google Partner.
On your budget’s side.
The status confirms our command of the platform and opens the resources of the Google Partners programme. We know what its tools do — and what they do when left to decide on their own.
A recommendation from Google is still a recommendation. The platform wants to automate and serve more: we decide where that automation serves your margins, what data feeds it and how far the budget can go without losing profitability.
To us, being a Google Partner does not mean saying yes to everything Google Ads suggests. It means knowing how to use its tools, understanding their limits and keeping your results as the only referee.
What our Google Ads agency does
Search, PMax, Shopping.
Not one tool for everything.
Each campaign type answers a different intent and a different level of maturity. We build the mix around your market, your objectives, your data and your ability to convert traffic. Not around whatever the platform is pushing this quarter.
Audit
Finding where the budget goesStructure, queries, keywords, audiences, bids, assets, conversions and landing pages. What produces, what costs too much, what lacks data — and what does not deserve another euro.
Search
Catching active demandKeywords, match types, exclusions and bids focused on the queries able to produce a result.
PMax
Automating on good dataFeed, assets, audience signals and goals decide what the automation learns and favours.
Shopping
Showing the right productsA Shopping campaign depends as much on the feed as on the settings: titles, attributes, prices, availability, images and margins. We optimize both feed and campaigns for the right buyers.
Remarketing
Coming back at the right timeAudiences and remarketing when they revive a real intent and support the decision. Not to chase every visitor with the same ad for weeks.
Tracking
Feeding Google good dataGTM, GA4, Consent Mode, enhanced conversions, CRM and offline data: tying campaigns to real sales.
Landing pages
Not losing intent after the clickCarrying the ad’s promise through, cutting friction and giving a clear next step.
The Clyde & Bonnie Google Ads method
We analyze. We rebuild.
We optimize.
A full funnel Google Ads agency
An ad never converts on its own.
A campaign can be set up correctly and still lose money because the offer is unclear, the landing page does not reassure or the tracking optimizes towards the wrong conversion. Moving the bids will not fix all of that.
At Clyde & Bonnie, Google Ads, SEO, copy, design, web development and tracking work together. So we can identify what holds the campaigns back and act where the problem actually sits, in the account or on the site.
We can audit an existing account, take over its management, fix the tracking, improve the landing pages or coordinate all of it. The scope follows the results to improve. Not a standard package.
FAQ · Google Ads agency & paid search
Simple questions.
Honest answers.
What does a Google Ads agency do?
A Google Ads agency creates, structures, runs and optimizes advertising campaigns on Google. It can work on Search, Performance Max, Google Shopping, remarketing, audiences, tracking and the landing pages that receive the clicks.
A good agency does not look only at the clicks and cost per conversion shown inside the platform. It connects the campaigns, as far as possible, to qualified leads, sales and the value actually produced.
What is the difference between Google Ads, SEA and paid search?
Google Ads is Google’s advertising platform. SEA, or Search Engine Advertising, describes advertising shown inside search engines. Paid search is the same idea seen from the search side.
The terms overlap, but Google Ads covers more than Search ads: Performance Max, Google Shopping, Display, YouTube and other touchpoints can also be switched on inside the same account.
Why work with a Google Ads agency?
A Google Ads agency brings the method, the technical skills and the time needed to structure campaigns, analyze queries, manage budgets, test ads and make the measurement trustworthy.
The point is not to nudge a few bids every week. It is to understand what produces results, what wastes budget and how to improve the whole journey.
What does Google Partner status mean?
Google Partner status recognizes agencies that meet the criteria of the Google Partners programme. It also opens access to resources and support tied to Google Ads products.
Clyde & Bonnie is a Google Partner. The status confirms our command of the platform; it does not replace our judgement. We apply a recommendation only when it serves your objectives.
What is the difference between Search, Performance Max and Google Shopping?
Search shows text ads in response to specific queries. Google Shopping shows products straight from a feed. Performance Max uses automation to serve across several Google inventories at once.
These campaigns are not interchangeable. How you combine them depends on the business model, the intent you want to catch, the quality of your data and how much control you need.
Should you always use Performance Max?
No. PMax can perform when it gets good assets, a clean feed, reliable conversion goals and enough data. It can also lack transparency or lean on demand you were already capturing.
We switch it on when it has a clear role and the conditions are met. Not because the platform recommends it.
How much does a Google Ads agency cost?
Fees depend on the number of campaigns, markets and languages, the volume of products, the complexity of the tracking and the level of support. The media budget paid to Google is separate.
At Clyde & Bonnie, the quote comes after we understand the account and the objectives. You know what is included, what belongs to media spend and how decisions will be made.
What budget do you need for Google Ads?
There is no minimum budget that makes sense for every company. The amount depends on search volume, cost per click, competition, conversion rate and the value of a lead or a sale.
We set a starting budget able to generate enough data to learn from, then adjust it against the results. Raising the budget only makes sense once the campaigns and the journey can absorb it.
How long before we see results?
A campaign can produce clicks and conversions quickly, but optimizing it needs enough data and several rounds of testing. A new account, a new offer or a new market takes longer to settle.
We monitor campaigns continuously and move in sprints with checkpoints along the way. That lets us adjust budgets, bids, ads and pages without waiting for the end of a quarter.
Can you take over an existing Google Ads account?
Yes. We start by auditing the structure, the queries, the ads, the audiences, the budgets, the bidding strategies, the conversions and the tracking. What works is kept. What limits performance is changed.
Taking over an account does not necessarily mean rebuilding everything. It means understanding what deserves to stay and what has to move.
How do you measure Google Ads performance?
The indicators follow the business model: qualified leads, sales, revenue, margin, cost per lead, acquisition cost, ROAS or generated value. Clicks, impressions and conversion rates help read the campaigns, they are not the objective.
We also check that tracking holds up between Google Ads, the site, GA4, Google Tag Manager and the CRM. The point is not to produce more numbers. It is to make better decisions.
Do you work with companies in Brussels and Belgium?
Yes. Clyde & Bonnie is a Google Ads agency based in Brussels and a Google Partner. We work with SMEs, scale-ups, institutions and organizations in Belgium and abroad.
Audits, workshops and review sessions can happen with your teams in Brussels, or entirely remotely.
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A question about Google Ads, your budget or your campaigns? Put it to Marvin. He will tell you whether we are the right agency to reach your goals.